Hyunhwan “Aiden” Lee, Reo Song, & Ju Cheol Moon
- Supported by ORED Multidisciplinary Research Grant. $15,000
- Supported by AACSRE Emerging Fellow
New Product Diffusion across Geographic Locations
Hyunhwan “Aiden” Lee and Reo Song
Re-examining Net Promoter Score
Hyunhwan “Aiden” Lee, Joseph Johnson, Michael Tsiros. “Re-examining Net Promoter Score”
- The 40th Annual ISMS Marketing Science Conference, June 13 – 16, 2018, Philadelphia, PA.
Brand Map: A Spatial and Dynamic Analysis of Brand Associations using Social Media
Hyunhwan “Aiden” Lee, Joseph Johnson. “Brand Map: A Spatial and Dynamic Analysis of Brand Associations using Social Media”
- The 39th Annual ISMS Marketing Science Conference, June 7 – 10, 2017, Los Angeles, CA.
- First Year Paper & Presentation, September 2, 2016, Coral Gables, FL