HYUNHWAN “AIDEN” LEE

Welcome to Aiden’s webpage.

I am Assistant Professor of marketing at California State University Long Beach. My research interests are modern brand management and content marketing using machine learning, natural language processing, video processing, geo-spatial analysis, big data analysis, and stochastic models. In particular, I study how to measure brand associations across geographic locations, measure customer satisfaction by text mining customers’ verbal feedback, and extract the multi-media content from commercials using deep learning to ascertain what makes commercials effective.

If you (as industry members or students at CSULB or other schools, etc…) are interested in my research, please reach out to me via e-mail.

However, all ISA positions are filled, and I cannot hire anymore. So, please do not email me to ask about the ISA position.

Assistant Professor of Marketing at California State University Long Beach

College of Business,
1250 Bellflower Boulevard Long Beach, California 90840

office. COB 336

Aiden.Lee@csulb.edu
http://ainmarketing.net/


Education

Ph.D., Marketing, University of Miami (2020)
M.S., Statistics, State University of New York at Stony Brook (2015)
Bachelor of Business Administration, Korea University (2007)


Academic and Research Appointments

  • Assistant Professor of Marketing at California State University Long Beach, 2022 ~ present
  • Assistant Professor of Marketing at HEC Montreal, 2020 ~ 2022
  • Research Member of Tech3Lab, 2020 ~ 2022
  • Member of Consortium of Linguistic Information in Quebec (CLIQ), 2021 ~ 2022

Research Interest

Modern brand management and content marketing using

  • Machine learning & deep learning (artificial intelligence)
  • Natural language processing
  • Video processing
  • Geospatial analysis
  • Big data analysis
  • Stochastic models

Professional Service

  • The National Pilot Project of Bio Big Data Contruction, Analysist, and Modeler (Republic of Korea, 2020)